HoloArch: Guiding a ConTech Startup to Global Expansion
HoloArch is an innovative Construction Technology (ConTech) startup specializing in advanced 3D mapping and augmented reality (AR) solutions for the construction industry. Their flagship product, HoloARch, is a wearable AR system that enables builders, engineers, and designers to bring Building Information Modeling (BIM) models directly to construction sites. This immersive, full-scale 3D environment facilitates enhanced quality management and error detection, streamlining project oversight.
Additionally, HoloArch has developed an Autonomous 3D Mapping Scanner capable of generating highly accurate 3D maps of both indoor and outdoor environments. This technology allows for the direct digitization of real-world landscapes into actionable data for analysis and inspection, achieving scanning speeds of up to 100 square meters per minute with an accuracy of up to 5 millimeters for objects at a distance of 7 meters. https://holoarch.tech
Seeking to enter new markets and refine their product offerings, HoloArch collaborated with Kanarit over a two-year period. Kanarit provided strategic guidance to HoloArch’s founders and product team, focusing on achieving a strong Product-Market Fit (PMF). This partnership also led to securing a global marketing grant, facilitating HoloArch’s expansion into the European market.
A Strategic Roadmap for Success
HoloArch’s technology held immense potential, but navigating market demands, competitive positioning, and scaling strategies required a well-defined roadmap. Kanarit played a pivotal role in:
- Product-Market Fit & Commercial Strategy
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- Conducted in-depth market analysis to identify industry pain points and tailor HoloArch’s product to customer needs.
- Refined the value proposition to ensure alignment with real-world construction industry challenges.
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- Business Development & Market Expansion
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- Developed a go-to-market strategy, positioning HoloArch for success in key international markets.
- Facilitated introductions to industry leaders, investors, and potential partners, accelerating business growth.
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- Global Marketing & Funding Support
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- Secured a global marketing grant, enabling HoloArch to expand its footprint into the European market.
- Assisted in crafting a compelling brand narrative, increasing visibility and adoption in the ConTech ecosystem.
The Outcome: A Stronger, Market-Ready HoloArch
With Kanarit’s strategic guidance, HoloArch transformed from an early-stage startup into a globally competitive ConTech player. By successfully securing funding, refining its product roadmap, and establishing a scalable market-entry strategy, HoloArch is now well-positioned for sustained growth in the construction technology sector.
This success story highlights Kanarit’s ability to empower startups, ensuring they not only survive but thrive in competitive markets. HoloArch’s journey serves as a testament to how expert strategy, product alignment, and market intelligence can drive breakthrough innovation and global expansion.